This term covers cases where you do not obtain compensation (cash, etc.) for the deliverables themselves.
For example, for a leaflet:
The "case where a store produces a leaflet using the font, and displays it in the store as a sales promotion tool" is handled as being "not for profit."
However, the "case where a leaflet production and sales company produces a leaflet and delivers (sells) it to a store is not handled as "not for profit." In cases like this, we charge a commercial-use license fee.