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On-demand Direct Printing Thermal Media


Replaces labels and ribbons by printing real-time data directly onto packaging materials

On-demand Direct Printing
Thermal Media

What is On-demand Direct Printing (ODP) Thermal Media?

ODP (On-demand Direct Printing) Thermal Media is a Ricoh's new solution to print variable information on packages.
It replaces labels and ribbons by printing real-time data directly onto packing materials.

What is On-demand Direct Printing (ODP) Thermal Media?

Benefits of ODP

Increased productivity

Increased productivity

Eliminates the need to prepare and replace labels and ribbons.

Waste reduction

Waste reduction

Reduces waste by new process that requires no labels and/or ribbons.

SKU reduction

SKU reduction

Minimizes package SKU by package unification that is possible with on-demand printing.


The ODP technology is suitable to print both human- and machine-readable information such as QR code, production lot number, expiration date, etc. It can serve different industries for a variety of products.

Logistics / packing materials

Challenge: Address labeling with consumables

- Label is used commonly for address writing on logistic package.

- Process automation with labor saving is the industry's trend.


  • No label consumables are on site
  • No use of labels, ribbons or labor involved to remove unwanted material

Retail distribution / Food packaging

Challenge: Constrained productivity and sustainability

- Labels and ribbons are commonly being used to print mission-critical information and auto-ID codes.

- Number of SKU tends to increase according to the diversification of consumer needs.

- Needs for waste reduction of mass consumption goods, such as foods and packages, has been increasing.


  • Productivity improvement by eliminating labels and ribbons for food manufacturers.
  • Waste reduction by eliminating labels.
  • Reduce SKUs by not procuring different labels per product and also by unifying packages.
  • Efficiency improvement by Item-level traceability in supply chain management.

Product Summary: Food Packaging

Substrate to be Coated Sensitivity Transparency
PET, PP High Haze 30 or less
Light Resistance Heat Resistant Microwave Resistance
5000 lux, 100h 90ºC / 194ºF 1600W 60s
・Food packaging (Product name, raw material, expiration date, etc.)
・Replace labels and ribbons by printing directly on food packages

Case Study

Manufacturing / Beverage Bottle Label

Challenge: Variable mass printing on packages

- Needs for Item-level variable printing are increasing by brand owners to provide unique QR codes for personalized services.

- Analog printing is not suitable for the variable mass printing because so many printing plates are necessary. Digital printing also has limitation to follow the fast line speed of mass production.


  • Realization of real-time data printing on high-speed production lines.
  • Reduction of additional labels by individual QR code printing directly onto the substrate.
  • Item-level traceability improves efficiency in supply chain management.
  • SKU reduction by not procuring different labels per product.

Product Summary: Beverage Bottle Label

Substrate to be Coated Sensitivity Heat and Humidity Resistance
PET, PP High 40ºC/104ºF 90% 24h
Light Resistance Heat Resistant Water Resistant
5000 lux 100h 100ºC / 212ºF 20ºC/68ºF  15h
・Beverage bottle labels (ID code for sales promotion, Production information, Expiration date, etc.)
・High-speed and high-resolution digital printing in the combination of dedicated thermal media and laser device.(300m/min, 200 dpi)

Manufacturing / Parts packaging

Challenge: Labored processes and product management

- Labels and ribbons are widely used for stock, production and product control purposes.

- Sustainability is always a challenge for manufacturers and the hurdle tends to be higher year by year.


  • Improved productivity: No printing supplies on site, No extra labor related with labels and ribbons
  • Increased traceability: Item–level ID code for production and product control
  • Waste reduction: No use of labels and ribbons

Healthcare / Medication packaging

Challenge: Use of thermal transfer ribbon for medication dose packaging

- Ribbons are used to print on prescription medication packages. Replacement of printing supply, however, is not an essential job for healthcare workers.

- Ribbon waste is generated.

- Any information printed remains on ribbon. This may cause the risk of sensitive information to be exposed.


  • Efficiency and productivity improvement by eliminating ribbon replacement and printer adjustment routines.
  • No ribbon waste generated.
  • No leakage of sensitive information remained on ribbons after printing.

Product Summary: Medication packaging

Substrate to be Coated Sensitivity Transparency
PET High Haze 30 or less*1
Light Resistance Chemical Resistance Heat Seal Resistance
5000 lux 100h Alcohol, hand cream 120ºC / 248ºF*2
・Medication packages ( Patient name, Dosing information, Medication information, etc.)
・Replace labels and ribbons by printing directly on packages
・Image durable against temperature for heat sealing

*1: Non-printing area

*2: Depends on the heat seal method



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